The 2026 Signal: What Higher Ed Leaders Are Telling Us Now
Higher education stands at a pivotal moment. Traditional models — where learners enroll, earn a...
CPL: The Secret Ingredient to Stacking Short-Term Training into Long-Term Success
Most adult learners are also workers and vice versa. They should never have to choose one of those...
From Training to Transcript: Employer Partnerships for Workforce-Ready Credentials
Employers across multiple sectors are facing persistent talent shortages while investing...
Designing Enrollment Resilience: Academic Operations as the Foundation for Institutional Stability
Enrollment volatility is not a marketing problem, nor is it primarily a pricing problem a new...
Age-Friendly Institutions Are the Future of Higher Education Growth
Editor’s note: This article is adapted from a conversation with Jess Lambrecht on the Illumination...
Age-Friendly Higher Education as a Growth Strategy
The Measuring Stick Colleges Can’t Ignore Anymore
If you work in enrollment, marketing or admissions, you don’t need another think piece to tell you...
Higher Education as an Empowerment Ecosystem
The landscape of higher education is changing right before our eyes, and students are not waiting...
Beyond the Buzzwords: Why Higher Ed Brands Need to Get Real Again
Higher education has never been short on big promises. For decades, we have told students they can...
Strategic Marketing in the Era of Workforce Pell
Editor’s note: This article is adapted from a conversation with Keith Paul on the Illumination...
Aligning Marketing Strategy with Workforce Pell
When the Campus Website Becomes a Strategic Guide, Not a Brochure
As enrollment pathways become increasingly nonlinear, the campus website is no longer just a place...
